THE PROBLEM
Comms teams still react. This changes that.
The default crisis communications posture is reactive: a call from a journalist, a tweet going viral, a story already published. By then, your response options are constrained. The narrative is shaped. You're defending, not setting.
NarrativEye monitors the pre-mainstream narrative environment — where reputation threats form before they break. That 72-hour window is the difference between strategic response and damage control.